The Data

Building the Workforce of the Future

"There cannot be equity in society without equity in data collection, curation, and decisions."

Women in Big Data Founders

Kristen Schreiner

Kristen has been immersed in the world of Digital Marketing since 2011. Starting in marketing agencies, she led integrated marketing strategy and management for B2B and B2C clients. Working closely with developer and creative teams, she oversaw all aspects from ideation through to launch of both campaign and website launches.

 Looking to focus more on her digital expertise and hands-on management, she earned all digital channel + analytics certifications through the Google Partner program. This enabled her not only to help her own clients but to act as a consultant to bring new business to the agency. Recently in 2017, she brought her passion for digital marketing and campaign design to the enterprise software industry when she joined as the lead of a new digital services team at SAP.

 Along with years of experience, she also adds advice (and a little laughter) to Women in Big Data. When Kristen isn’t helping to update the digital strategy or web presence for WiBD, you can find her hiking with her Bernese Mountain dog, sipping a glass of wine, building out her vision board, or snuggled up with a good book!

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